Design Solution: The final brand identity for the Museo Italo Americano honors the museum’s heritage while presenting a bold, contemporary look that appeals to a modern audience. The redesigned logo is a strong, graphic mark that integrates the initials "MIA" in a clean, angular design, paired with a sleek sans-serif wordmark. The color palette draws directly from the Italian flag—green (#008C45), white (#F4F5F0), and red (#CD212A) — and is grounded by a refined set of supporting tones: deep black (#000000) and a rich navy (#274A6D). These colors evoke a sense of tradition, sophistication, and cultural pride. The typographic system is anchored by New Science, a geometric sans-serif typeface that feels modern yet structured. It complements the logo’s form and supports clear, accessible communication across print and digital materials. Together, the design elements were applied consistently across branding touchpoints — including stationery, web pages, packaging, billboard design, and identification cards — to build a cohesive, recognizable identity that reflects the museum’s role as both a cultural institution and a community landmark.

Software Used:
Adobe Photoshop
Adobe Iillustrator