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Website Design Brief
Title: Lux Couture
Category: E-Commerce / Fashion Branding / Web Coding & Design
Target Audience: Lux Couture is designed for bold, style-forward individuals who embrace fashion as self-expression. These users are trendsetters and creative explorers—people who push boundaries and seek clothing that makes a statement. Lux Couture appeals to digitally savvy shoppers looking for edgy, elevated pieces that defy conventions and speak to personal identity.
Background: Lux Couture is a conceptual fashion brand built on the idea of standing at the edge of convention. The project explores how visual identity, storytelling, and web design can work together to create a memorable, emotionally resonant e-commerce experience. Lux Couture is more than a store—it’s a movement rooted in individuality, risk-taking, and future-facing fashion.
Design Problem: Create a distinctive fashion e-commerce website that breaks away from conventional luxury retail aesthetics. The site must showcase products while reflecting the brand’s bold, rule-breaking spirit—merging editorial drama with usability across all screen sizes.
Click here to tour Lux Couture's six responsive pages.
This gallery shocases the final evolution of the website’s design from early-stage wireframes to high-fidelity mockups and live-site screenshots. Each composition highlights the relationship between layout, typography, and interactivity in shaping a polished digital experience.
This section features wireframes, design prototypes, and final site screenshots that informed the development of the project. These assets demonstrate how visual structure, typographic hierarchy, and user interface elements were thoughtfully aligned to create a cohesive and accessible user experience.
