Advertising Campaign

Artist Collaboration Advertising Campaign Brief
Title: A Style for Every Season
Category: Editorial Design / Print & Digital

Target Audience: Millennials & Gen Z (18-40years old)Classic & Timeless Handbag Buyers (35-55 years old)

Background: Founded in New York in 1941, Coach is a global fashion house dedicated to creating beautifully crafted, long-lasting goods. The brand is renowned for its designer handbags, which blend classic and modern aesthetics. With a strong emphasis on heritage craftsmanship and high-end design, Coach balances luxury with accessibility.

Design Problem: Develop an advertising campaign for Coach in collaboration with a well-known artist, integrating classic fine art with contemporary fashion branding.

Mockups

Design Solution: For this campaign, I selected three of Rosalba Carriera’s renowned Rococo portraits from her series The Four Seasons—Spring, Summer, and Autumn—each featuring an elegant maiden. I integrated Coach handbags into the compositions, allowing the artwork and accessories to complement one another while reinforcing the campaign’s theme: A Style for Every Season.

Software Used:
Adobe Photoshop
Adobe Illustrator

A Style for Every Season Mockups

This gallery showcases the final promotional materials for A Style for Every Season, including a poster series, social media post, advertising spread, and billboard. Each piece demonstrates how classical portraiture and fashion photography can work together to create a distinctive and elevated brand narrative.

Poster Campaign

Social Media Post

Magazine Spread

Billboard

Process



Design Process: I began by selecting one of Rosalba Carriera’s paintings and pairing it with a Coach handbag that complemented the artwork. Using Photoshop, I applied mask layers and multiple adjustment layers (color, luminosity, hue/saturation) to seamlessly integrate the bag into the painting. To achieve a painterly effect on the handbag, I carefully hand-painted the mask layers, ensuring the edges were softened for a natural blend. I then applied several smart filters, including:
·Oil Paint
·Facet
·Dust & Scratches
·Despeckle
·Add Noise
·Gaussian Blur
Next, I used Adobe Illustrator to trace the Coach logo and imported it into Photoshop, where I added typography and other design elements while maintaining consistency with Coach’s branding aesthetic.

A Style for Every Season Process

This section documents the visual exploration behind A Style for Every Season, a fashion advertising concept that blends contemporary branding with classical art. Using photographs of Coach handbags and paintings by Rosalba Carriera—Spring, Summer, and Autumn—the compositions were developed through careful layering, color adjustments, and type integration to create a seamless fusion of modern luxury and timeless elegance.

Original Spring Painting

Coach Purse Used for Campaign

Artwork for Campaign

Original Autumn Painting

Coach Purse Used for Campaign

Artwork for Campaign

Original Summer Painting

Coach Purse Used for Campaign

Artwork for Campaign

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