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Movie Advertising Campaign Design Brief
Title: The Last Unicorn
Category: E-Commerce/ Web Design / Print & Digital
Target Audience: Fantasy film enthusiasts, nostalgic Gen X and Millennial viewers, and young adults drawn to mythical storytelling and atmospheric world-building.
Background: The Last Unicorn is a cult classic fantasy film based on Peter S. Beagle’s novel. The film combines surreal animation, literary depth, and a melancholic fairy-tale aesthetic. The goal of the campaign is to generate interest in a theatrical re-release and merchandise tie-in.
Design Problem: Create a unified, responsive design system that can extend across web, social media, ticketing, and promotional print materials. The challenge is to modernize the film’s visual identity while maintaining its original magical, ethereal tone.
This gallery presents the visual development of The Last Unicorn campaign, encompassing cover concepts, web layouts, and promotional materials. Each mockup demonstrates how typography, layout, and illustration converge to evoke the film's ethereal and nostalgic fantasy atmosphere.
This section showcases the assets that shaped The Last Unicorn campaign and the final art work. These pieces were designed with an eye for visual rhythm and coherence, ensuring typography, layout, and illustration created a unified and immersive fantasy experience.
